Pitching guest posts? Submitting a story? Forwarding a press release?
No matter how you do it, landing content & acquiring a link on a whole another domain is one of THE best ways to create brand awareness and drive traffic back to your site. However, getting featured on a cannabis publication will not do your website any justice or increase your rankings unless it has good authority and a sufficient amount of traffic already going to it.
To better understand how search engines work, you need know about the qualitative measurements that significantly affect the property's overall visibility and rankings in search engines. There are plenty of other metrics to take into consideration but here's are the two most important -
1) Domain Authority - The strength(or value) of the entire website
2) Page Authority - The quality of an individual web page (varies by page & not included in this post)
Both are measured on a scale from 0 - 100. With zero being where everyone pretty much starts off and one hundred being almost impossible to ever get unless you're Youtube and owned by Google. So, somewhere between 30 -40 is good, above 50 is awesome and anything under 20 is probably just a waste of time.
And, since the average person wouldn't have a clue as to how to find these metrics, I've gone ahead and done all the dirty work for you. Plus, included contact information for each one. Enjoy!
High Times
Domain Authority : 68
Average visits per month: 30,000 - 60,000
Topics: News, culture, business, grow tips, edibles, recipes, politics
Contact: hteditor@hightimes.com
Cannabis Culture
Domain Authority : 60
Average visits per month: 5,000 – 10,000
Topics: Activism, grow, medical, arts, news, industry topics
Contact: http://www.cannabisculture.com/contact
Ganjapreneur
Domain Authority: 52
Average visits per month: 5,000 – 10,000
Topics: News, people, companies, jobs, people, lifestyle
Contact: grow@ganjapreneur.com
The Weed Blog
Domain Authority: 52
Average visits per month: 10,000 - 30,000
Topics: Advocacy, culture, cooking, growing, news, tips & tricks
Contact: ads@theweedblog.com
Cannabis Now
Domain Authority : 47
Average visits per month: 5,000 – 10,000
Topics: News, culture, products, cultivation, edibles, medical, strains
Contact: editorial@cannabisnowmagazine.com
Culture Magazine
Domain Authority : 46
Average visits per month: 0 - 5,000
Topics: Growing, health, art, music, news, recipes, strains, reviews, culture
Contact: jamie@ireadculture.com
Dope Magazine
Domain Authority : 44
Average visits per month: 0 – 5,000
Topics: News, reviews, videos, contests
Contact: http://www.dopemagazine.com/contact/share-a-story/
The Leaf Online
Domain Authority : 43
Average visits per month: 0 – 5,000
Topics: News, culture, guides, health, products
Contact: news@theleafonline.us
Hail Mary Jane
Domain Authority : 42
Average visits per month: 0 – 5,000
Topics: News, culture, guides, health, products
Contact: Lenny@hailmaryjane.com
Green Rush Daily
Domain Authority: 42
Average visits per month: 30,000 - 60,000
Topics: Guides, tech, entertainment, health, women, news
Contact: info@greenrushdaily.com
The 420 Times
Domain Authority: 40
Average visits per month: 0 – 5,000
Topics: Growing, politics, reviews, medical, research
Contact: info@the420times.com
Marijuana Venture
Domain Authority: 40
Average visits per month: 0 – 5,000
Topics: Growing, politics, reviews, medical, research
Contact: https://www.marijuanaventure.com/contact-us/
Cannabis Business Times
Domain Authority: 40
Average visits per month: 0 – 5,000
Topics: News, hot topics, trending news, business, finance, medical, politics, dispensary
Contact: http://www.cannabisbusinesstimes.com/contact/
Big Buds Magazine
Domain Authority: 37
Average visits per month: 0 – 5,000
Topics: Growing, arts & entertainment, medicine, legal, strains, dispensaries, news, lifestyle
Contact: http://bigbudsmag.com/contact-us/
Marijuana Politics
Domain Authority: 34
Average visits per month: 0 - 5,000
Topics: Politics, business, culture, entertainment, science, health, sports
Contact: http://marijuanapolitics.com/write-for-us/
Marijuana Break
Domain Authority: 30
Average visits per month: 0 - 5,000
Topics: Health, reviews, strains, recipes
Contact: info@marijuanabreak.com
Sensi Magazine
Domain Authority: 26
Average visits per month: 0 - 5,000
Topics: Lifestyle, edibles, news, culture
Contact: http://www.sensimag.com/pages/contact
The Cannabis Daily Record
Domain Authority: 25
Average visits per month: 0 - 5,000
Topics: News, reviews, science, health, lifestyle, events
Contact: sue@cannabisdailyrecord.com
The Cannabiser
Domain Authority: 21
Average visits per month: 0 - 5,000
Topics: News, reviews, medical, health, business, strains
Contact: http://www.cannabisser.com/write-for-us/
Canna Magazine
Domain Authority: 20
Average visits per month: 0 - 5,000
Topics: Business, science, events
Contact: submit@cannamagazine.com
Weed Weekly
Domain Authority: 20
Average visits per month: 0 - 5,000
Topics: Reviews, culture, entertainment, competitions, podcasts
Contact: henry@weekweekly.com
Green Dorphin
Domain Authority: 18
Average visits per month: 0 - 5,000
Topics: Health, lifestyle, food, politics, reviews, travel
Contact: info@greendorphin.com
Push Mag
Domain Authority: 14
Average visits per month: 0 - 5,000
Topics: Culture, drugs, health, people, sex
Contact: info@pushmag.com
Marijuana in the Mitten
Domain Authority: 14
Average visits per month: 0 - 5,000
Topics: News, reviews, health, dispensaries, entertainment
Contact: http://marijuanainthemitten.com/submissions/Whether you want to expand your cannabis business or you are a novice in the industry, creating a lasting and successful presence means that it is survival of the fittest. You have to be smarter than the competition and go far and beyond the basic PR strategies to prove it.
Know of another publication that's not on the list? Leave it in the comments below and we'll take a look at it!